By Eric L. Gibson
Buy new: $20.70
41 used and new from $6.99
Customer Rating:
First tagged by Mark Jackson
Customer tags: homesteading(5), market gardening(4), farming(4), farmers market(4), farm(2), back to the land(2), produce marketing(2), pick your own(2), gardening(2), agropreneur(2), backyard garden, agriculture
Review & Description
The definitive book on high-value produce marketing for farmers and market gardeners, this book delivers hands-on information for becoming a master marketer. Topics covered include marketing plans; promotion and advertising; processed products; customer service; merchandising; pricing strategies; rules, regulations, and insurance; selecting crops for maximum return; and selling through venues such as farmers' markets, restaurants, roadside markets, pick-your-own operations, rural recreation farms, subscription farming, mail-order and retail outlets, and speciality wholesale channels. Read more
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